£4bn spent on Internet Marketing & Amazon in the Clouds
A new study by the Internet Advertising Bureau (IAB) and PwC, has shown that recently in the UK, Internet Marketing & Online Advertising smashed the £4billion mark and grew 12.8% in 2010. This equates to growing three times faster than in 2009.
It is widely believed that many companies having their budgets squeezed or cut in 2009 felt the relief of a more positive future in 2010 and Internet Marketing was the big winner.
The IAB report also shows that Social Media Advertising – such as Facebook Pay per Clicks saw a 200% increase during this time. This will please those at Facebook, who have developed a new system that allows advertisers to target Pay per Click adverts based on keywords within their status updates. I should add that only 1% of Facebook users are having this trialled (6 million) – however the benefit of Online Marketing can be seen here, as advertisers can choose specifically which markets they target specifically and therefore use their budgets wisely.
General advertising in print media and television also grew in 2010, however the Internet saw the biggest benefits and is once again another step in the right direction in showing companies how Internet Marketing can drive a business forward.
In other news, Amazon has launched a new service called “Cloud Player”. This is based on the current Cloud Technology and Amazon have raced ahead of Apple and Google in launching their own player that allows users to store their music files in the “Cloud” and stream or download them again via a range of different devices. Users get 5GB – which is roughly 1,200 tracks, although you can also purchase further cloud space.
Amazon has unveiled this service in the US, where copyright infringement is slightly different to that in the UK, as you can generally transfer music (copy) from one device to another and claim protection under “fair usage”. In the UK however Amazon may have a thunderstorm awaiting them when they make their way over the Atlantic. Any sort of copying totally violates copyright infringement in the UK – and while the industry turns a blind eye most of the time, Amazon would need to reach agreements with record companies if this was to be a successful venture.
So what are your views on todays news? Here in the Skyline office, we are naturally pleased to see the boost to Internet Advertising & Marketing from the IAB report – this combined with David Cameron’s push on New Businesses makes 2011 look like an exciting year ahead for us all. It is also interesting to see Amazon take the lead ahead of Google and Apple with their new service. Clearly the way we play and store music is evolving, and this looks like another nail in the coffin for hardware such as CDs.
So wishing you all a good day from Skyline Marketing, Internet Marketing Company in Exeter, Devon. Rob has been playing every air-instrument under the sun in the office today, and my ears are now officially bleeding…