Nokia & Apple settle & Facebook losing users?
Greetings from Exeter to another SEO & Internet Marketing instalment from Skyline Marketing.
Facebook says they are “pleased” with their level of growth despite reports from “Inside Facebook” who reported that Facebook lost six million users last month in the US and 100,000 in the UK.
Facebook does not generally comment about statistics, especially from third-party analytics, however they said:
“From time to time, we see stories about Facebook losing users in some regions. Some of these reports use data extracted from our advertising tool, which provides broad estimates on the reach of Facebook ads and isn’t designed to be a source for tracking the overall growth of Facebook…”
“We are very pleased with our growth and with the way people are engaged with Facebook. More than 50% of our active users log on to Facebook in any given day…”
Inside Facebook also claimed that 1.5 million users from Canada left the social media site during the month of May.
However, beyond the negative statistics, Facebook still shows growth in numbers, just 13million away from that target of 700 million users Worldwide.
Part of the reason why users are closing their accounts is down to the unofficial “Facebook fatigue” where users either move onto other social networks with the ever popular Twitter going from strength to strength, or they just take a break and do not log on from time to time. More users are also tightening their privacy settings to only allow their ‘friends’ access to their photos and comments, which makes life more difficult for Facebook in their quest to make more profits from different advertising streams.
In other news, Apple and Nokia have reached a settlement over patent litigation after a drawn out two-year dispute between the two companies.
In 2009, Nokia sued Apple over patent infringements and Apple had countersued also. Nokia says they have now agreed a one-off payment from Apple and ongoing royalties for the use of its technologies. This deal covers both sides of the dispute.
Nokia now sees this as vindication, however it now has the tougher task of moving forward and attempting to make up on last ground over the last few years from Apples iPhone. This one product sent the most popular mobile phone company crashing down and now must battle to attempt to reclaim even a small percentage of the market share it once had.