Search Engine CEO fired
Welcome to the latest blog posting from Skyline Marketing, SEO Company in Exeter, Devon.
It was announced today that Search Engine Yahoo has fired its chief executive Carol Bartz after not even three years in the top job.
The full press release can be read here and it concludes that Ms Bartz has been removed from the board of directors with immediate effect, to be replaced by the chief financial officer of the search engine, Tim Morse.
The logic behind the firing from the original search engine, is that Yahoo has not really made an increase in market share, compared to the huge leaps that Google and Facebook have made in recent times.
Google, who has been lacking on the Social Media front has even in a very short time with G+ overtaken Yahoo in its Social Media platforms – something that has obviously been a concern to the board and shareholders.
On the news of the firing, the Search Engines shares rose more than 6% in after-hours trading with the stock price being $13.72 – up 81 cents before trading began on Wednesday.
Yahoo’s methods of dismissing Ms Bartz in a moral manner are being called into question, as an email from the former CEO herself seem to indicate she received a single phonecall from the chairman of the board and that was it.
Overall though the writing appears to have been on the wall, as Yahoo has some great potential for increasing traffic with the sports, information and news they provide, however none of these bring in the big money that Google and Facebook are capturing.
The problem any CEO of Yahoo has going forward is obviously the dominance of Google, Facebook and even Bing, and the fact that the majority of users now focus on these sources of information and social networking, and Yahoo has once again a mountain to climb to stay in the game.
At Skyline Marketing, many of our customers want and we of course provide good Search Engine Optimisation (SEO) and Search Engine rankings on Yahoo and Bing, (and as many know – Yahoo get their search engine rankings from Bing), however a huge change in direction is needed at Yahoo to start to claw back much of its lost market share and convince users to trust and return to them.