Penguin Disaster? Why you should hire Skyline Marketing for SEO
There has been much hype in the SEO and Google Worlds for those that have been struck down by a Penguin (update).
Many people have been complaining on forums and blogs that the evil powers of Google have dumped their ranking, and we have fielded new enquiries from companies who have seen a drop in traffic since the Penguin update was first released.
What does Google want from SEO?
Google has always said it wants relevant, creative and quality websites for visitors to reach through its search engine results. The Penguin update has basically validated what Google has always preached. Many have seen pages that have been created just to benefit search engines and their rankings without offering any genuine content or value has been downgraded.
This should not be as big a shock as we are seeing, as Google has repeated warnings that it does not like tactics that are used to trick their search engine and has repeatedly told us through many interviews with Matt Cutts, that this is not the long-term answer.
What is the answer now for SEO?
Make sure you have high quality content! Keywords will naturally be included, but it is important not to go over the top. The benefit of making quality content will mean more people will link to it – not exactly rocket science, but vital for the future of link building.
If you have been adversely effected by a Penguin update, then get in touch with us here at Skyline Marketing now on 01392 243210.