Author: skyline

Hello – It’s nearly February 2013

Hello,

Well, January has flown by, what a start to 2013. We’ve picked up a couple more clients including Ashby Crane and co who specialise in Jewellery repairs in Exeter . They offer a truly world class service and we’re delighted to be helping them grow their online presence.

In other news, we’re moving (again), which is a shame because we love The Barton in Dunchideock but we feel our business will be better to suited to the environment which the Innovation Centre at Exeter University offers.   We’re really looking forward to working from such a prestigious location.  We’ll keep you updated on the move.

Our App(s)

We’re very hopefully that 2013 will see the development of a least one app for both iPhone and Android, these apps will be aimed at making you life easier. We’re hoping they’ll be free to download but a final decision has yet to be made, again we’ll keep you posted.

Google

2012 saw another big change to Googles algorithm and with spring just around the corner I’m sure they’ll be another interesting change by Google – the Good news is, if you are already a client of our you shouldn’t any massive changes to your rankings as we solely focus on white hat techniques.

Right, that’s all from the home of Exeter’s number one SEO Company.

Thanks for reading.

Rob

Skyline’s SEO Exeter HQ

 

Google’s Disavow Tool

SEO NEWS: Google’s New Disavow Tool

Google are now giving website owners a tool to disassociate their website from unwanted links, This new tool is called “Disavow Links.”

THIS IS ONLY TO BE USED BY PEOPLE WHO HAVE ENGAGED IN BLACK HAT – BLOG WHEELS ETC. IF YOU HAVE NOT RECEIVED A NOTIFICATION FROM GOOGLE YOU DO NOT NEED TO USE THIS TOOL.

The mains ponts are:

  • It’ll allow you remove unwanted links.
  • It’ll take weeks to process.
  • It’ll take even longer to reinstate a disavowed domain (so be careful).
  • Be careful when using the tool – it is possible to shot yourself in the foot.
Matt Cutts does suggest trying to contact the website owner first and ask them to remove the link. If that approach fails, he advocates using Disavow Links to notify Google. Matt stresses that ‘mum-and-pop’ operations and anyone who has not engaged in ‘black hat’ SEO techniques are unlikely to have to use Google’s new tool.
Check out his video from YOUTUBE

 

Growth on the horizon for Exeter SEO firm (us!)

Skyline Marketing appeared on theExeterDaily.co.uk this week.

Read the news story here.

SEO News: Search Engine Market Shares

It has been announced that Bing has grown its market share further for the third month running, with both Google and Yahoo experiencing a drop.

The search engine owned by Microsoft increased its share to 15.9 percent, which is not up 1.2 percent over the past twelve months.

Google saw a slight drop from 66.8 percent to 66.4 percent, however is still nearly up 4 percent from August 2011.

Yahoo continued its slide with a drop down to 12.8 percent, nearly a 4 percent drop in search engine market share since August 2011.

In total, 68.8 percent of organic searches were performed through Google and 25.3 percent were powered by Bing.

SEO News: Google Panda is back

Google has released a new Panda refresh for those in the world of SEO to deal with.

Although the first Panda update went live in February 2011, Google is always looking at refreshing the update, on top of the recent Penguin update, to reward high quality content that is useful to readers, instead of article spinning and those who link to bad linking neighbourhoods.

Google has always recommended users read this blog post from May 2011 for more information on building a high-quality, that will in turn bring high quality rankings.

Hopefully you have seen some improvements in your rankings, however if you have suffered at all, get in touch with Skyline Marketing for SEO & Google Panda help.

Bing UK search engine launches new look

Bing is rolling out a number of design updates to their search engine, which are designed to make things easier for users to use and understand.

The service itself will be improved due to faster page loading times and what Bing thinks will be more relevant search engine results.

Bing is looking for a more consistent approach across all devices, so is bringing in a cleaner feel to the search engine results.

Peter Maxmin, head of Bing UK said:

“We want to make your search experience quicker and easier so you can get on with the important stuff…”

In the UK and Europe, Bing is looking for a much larger marketshare, as Google holds a massive dominance in the Search Engine market, compared to the more competitive US market.

Check out the new Bing homepage and let us know what you think of the new layout and search engine results.  Will you be making the switch from Google?

Skyline Marketing specialise in offering their clients a dedicated and strategic solution for Search Engine Optimisation (SEO) and Internet Marketing
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