What is Search Engine Optimisation (SEO) and why do you need it ?
Search engines are the main way in which users of the Internet find web sites. A website with a good search engine ranking will enjoy thousands more visitors, and consequently much more custom than a site found on later pages.
Everyone wants to hold the number one spot on search engine results pages, but they don’t consider how search engines, such as Google, work. Many people think that simply submitting to the major search engines will be sufficient enough to get a good search engine position. However, with thousands of companies competing for one of the ten places on page one of Google, you need to ensure that your website stands out. Preparing your website through a comprehensive process called SEO (Search Engine Optimisation) will give your site the best chance of coming out on top.
The process of Search Engine Optimisation starts with ensuring that each of your web pages is attainable by the search engines. They are then optimised in a way that will significantly help improve the chances that your website will be found by those searching in your market – your potential customers!
Please note that here at Skyline Marketing, we do not trick or “spam” search engines, and that there are no magic secrets that will guarantee a place-one listing. You should be very wary of anyone who guarantees you the top spot of Google! Our SEO services will, however, make a number of changes to your pages that have the potential to really transform your business.
We offer all the services you need to raise your online profile:
- SEO – Search Engine Optimisation
- SEM – Search Engine Marketing
- Link Building
- Social Media
- Google AdWords and Pay-Per-Click campaigns