It is important to understand the difference between ‘Search Engine Marketing’ and ‘Search Engine Optimisation’.
The easiest way to remember the difference is –
- Search Engine Marketing normally evolves around pay per click
- Search Engine Optimisation focus on ‘natural’ listing on search engines
Search Engine Marketing
Google AdWords is the most popular form of PPC, a well managed Google AdWords campaign can achieve outstanding results almost instantly. However, you will pay for every click through to your website, so if your campaign isn’t set up correctly you can waste a lot of money. We are AdWords accredited which is only awarded to companies who have passed an in-depth Google exam. Our expertise will help you achieve the best possible ROI, as long as you website has the ability to convert visitors into leads.
We also have some great products available to improve your conversion rates too, such as heat-mapping, split testing and expert advice on your analytics. (We are also Google Analytics accredited).
If you have an online store, you can benefit from Google Shopping. Google Shopping works in a similar way to AdWords but the price of clicks are a lot cheaper. (We are Google Shopping accredited too)
Search Engine Optimisation
Search engine optimisation focuses on Google’s organic listings. This where you can make big profits, apart from our monthly campaign costs, there is no cost for each click through to your website. Unlike AdWords, SEO isn’t an overnight solution, you need to be prepare to wait at least 3 months until you will start to see a return on investment. But it is worth the wait.
Skyline’s successful digital marketing campaigns really are affordable, prices start from just £149.99 per month with no fixed term contract, although we do have a 30 day notice period. We are honest and upfront so we do not need to tie our clients into long term contracts.
*All prices are exclusive of VAT which is charged at the UK standard rate.
The Right Package
We know that no two companies are the same and although a lot of the work we carry out follows a tried and trusted formula, we offer a each and every client a fully customised campaign. Just decide which services you need and leave the rest to us.
We are easy to work with, enthusiastic and professional, so call us today to improve your online presence 01392 243210.