Good Afternoon from glorious sunny Exeter. Just returned from walking the dogs, through Devon’s beautiful countryside. Manchester United have opened the door again for London’s Arsenal to catch them again – i’m sure a certain Liverpool fan from one of our Bristol clients is very happy with that result!
Worrying news for jobs and the economy with “un-named” sources, inside HSBC saying that a move of the world-wide Banks HQ from London to Hong Kong being on the cards. A rare joint statement from HSBC Chairman Douglas Flint and Chief Executive Stuart Gulliver dismissed the rumours, however coming so quickly after sharp criticism from Bank of England Governor, Mervyn King, and the new Bank levy hoping to raise £2.5billion, the high cost of justifying the HSBC HQ in London will naturally come under the microscope.
HSBC (who of course did not require any sort of “bail-out”), may just be firing an indirect warning shot, before the final arrangements for the Bank levy are announced and other banking reforms.
David Cameron has been saying that “Enterprise is the only hope for growth“. It has been a very tough time for a lot of businesses, and hopes are that the next budget with be very ‘Enterprise-friendly’. We talk to plenty of companies who are looking for innovative ways of growing their business, but are concerned about costs.
As a result, a lot of our customers are changing the way they spend their marketing budget, by moving away from traditional methods of marketing such as Yellow Pages, and looking to get value for money from Internet Marketing and Search Engine Optimisation (SEO). Moving higher in the Search Engine rankings on a monthly basis can reduce Pay-per-click costs vastly, while bringing in more traffic to your website when your Search Engine Results rise.
It can take a bit of time, but companies with a forward thinking approach to beating the recession and having a bright future are already taking action (which will delight Mr. Cameron!) The fear of course, is that companies will wait too long, and be playing catch-up while their competitors will be working with SEO companies, optimising their sites and developing link building methods – don’t be one of those who regret not taking that vital step forward to success. Visit Skyline Marketing for a look at your future.