SEO Update: Google AdWords Express hits UK

Welcome to the latest SEO Bristol & SEO Exeter update from Skyline Marketing.

This week, we are looking at the “alternative” to SEO – Google AdWords.

Google has announced that its latest version of AdWords – AdWords Express has now been made available to all UK advertisers.  Google had released the service back in late July, as an assistance to local businesses to get more traffic to their Places pages and also to increase site traffic too – of course at their own expense and Googles increased profit line!

After taking the basic setup steps – AdWords will manage the account for you.  The setup process will take you around 10 minutes, although may take longer if you have to come up with an original text ad and if you need to setup your Google Places account too.

A handy feature about AdWords Express, is that it will give you an estimated monthly budget.  The budget will take into account the local competition levels, estimated number of clicks and also of course how much Google thinks it will be able to get out of you too!

Having had our share of AdWords accounts, we must stress that in the world of SEO, an AdWords campaign is always a short-term SEO solution, as the costs can escalate and as soon as your budget is used up, your Google presence is gone.

SEO can offer you the proper solution – An Internet Marketing or Online Marketing campaign known as SEO (Search Engine Optimisation) will mean you can keep that targeted traffic coming through to your site 24 hours a day, and not cost you a penny when someone clicks.  We are not going to lie to you – this does require financial and time commitment to get results, but if you are thinking long term for your business, then we have the right SEO solution for you.

If you want to discuss how we can reduce and even remove your AdWords spend through a specialised SEO campaign, then please give us a call today on 01392 243210 or why not request our free SEO report?

Changes to Google Adwords

Google, the number 1 Search Engine, this week has made a couple of changes to its Pay-Per-Click service (PPC) Adwords.

In a move that Google say will increase click-through rates (CTRs) for their paid advertisers, adverts that appear at the top of the Search Engine Results, will now get longer headlines.

“For some ads where each line appears to be a distinct sentence and ends in the proper punctuation, description line 1 will be moved to the headline and separated by a hyphen. As a result, some top placement ads will have longer headlines” (See Inside Adwords for full announcement).

The general advice from Google to benefit from these changes in the Search Engine Rankings is to make sure each line of your Adwords Ad is a distinctive sentence and that proper punctuation is used to end it.

Other recent changes include URL display names being converted to lowercasing and “Sponsored Links” now being renamed as “Ads”.

At the end of this week, it would appear the latest change to be implemented is a change in background colour for Adwords listed in the Google Search Engine Results. The pale yellow background is back, after being replaced by a purple background last July. There is no official announcement from Google to say whether this is a permanent change, or just another test to see how click-through rates are effected. Remember, only 35% of Search Engine users will ever click on a paid advert!

There is a lot of discussion out there in the World of Search Engine Optimisation (SEO), as to whether or not this is an attempt from Google to blur the lines between the paid results and the natural Search Engine results that are displayed, and who is going to benefit? Is this just for Google to earn more revenue through PPC, or are there genuine benefits that will create a “better user experience”?

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