SEO Exeter Devon News: Facebook shares launched

This week Facebook has launched on the Nasdaq Stock Exchange and within minutes shares had risen to $42 (more than 10%), before they fell back to $38.23 throughout the day.

The launch price of $38 values the social media networking site at $104bn (£66bn).

There was an initial delay due to a technical glitch at the Nasdaq HQ, however once trading got underway, more than 566 million shares were traded, a record for US market debuts.

Most analysts expected a launching day bounce which was seen initially, however the volatile state that all stock markets are currently seeing led the shares to suffer later on.

Many tip the social media giant to become larger than Google, the dominant search engine, however the facts clearly speak for themselves, and at present Google’s cashflow is higher than Facebook’s revenue, and Google grew at a faster rate than Facebook did at this stage of its company life, so it is not expected that Facebook will suddenly overtake Google in financial dominance – yet…

Facebook Timeline

5 Minute Tips for your Facebook Timeline

  • It is important that each facebook post has a Title, Description and a Thumbnail
  • Be sure to use the ‘milestone’ option
  • Use the Highlight option too.
  • Your Profile Picture  should be 180 x 180 px
  • Custom Tab image should be 111 x 74 px
  • Shared Photo’s are best viewed at 404 x 404 px
  • If you intend to highlight the post, the images should 843 x 403 px
  • 843 x 403 px are the perfect dimensions for a milestone image.
  • Use Short Stack to create additional pages to promote a product or special offer.
  • Acknowledge comments or new ‘fans’
  • Engage your ‘fb fans’ don’t just self promote..
  • Be sociable…
Thanks for reading.




Good Afternoon Guys and Gals,

I’ve just seen this on mashable and I just had to share it with you… great work guys..
Instagram Timeline

Google Profits on the Up & Google+ respect from SEO Exeter

Search Engine Giant Google has seen a huge rise in profits and revenue which beat all forecasts from the Market.

Google’s Revenue rose 32% to approximately £6.2bn, and net profit for the previous quarter to June rose 36% from the same quarter in 2010 to £1.5bn.

Google+ was launched as the Search Engines social networking answer to Facebook.  Google was more than happy with these results and is using it as a bit of a smokescreen to cover some of the initial criticism of Google+ not really competing with the dominance of Social Media leader Facebook.

Unsurprisingly Larry Page is quite happy with the results, given this was his first quarter at the helm of the Search Engine after succeeding Eric Schmidt in April this year after 10 years.

Investors seem to believe that Mr. Page’s appointment will breath more life back into the Search Engine and show that the company is very much moving in the right direction.  Shares in Google were up 11% on these trading results.

Mr. Page was quoted as saying:

“We had a great quarter…”

“I’m super excited about the amazing response to Google+…”

Here in the Skyline Marketing office, we are still on the fence when it comes to how much Google+ can really take away from the dominance of Facebook – however certainly in the business world – everyone wants to be ranking top of the Google Search Engine Results, so is anyone really going to dismiss something that may well have an influence in Search Engine Rankings in years to come?

I think it would be foolish to be working hard on Search Engine Optimisation (SEO) and ignore the obvious growth in Social Media, and even more so given the respect that a SEO Company in Exeter, Devon, the UK or the World must show if we are all to succeed in a very difficult World out there at present.

Everyone at Skyline Marketing wishes you a great weekend from the world of SEO Exeter & Internet Marketing.

Nokia & Apple settle & Facebook losing users?
June 15, 2011

Nokia & Apple settle & Facebook losing users?

Greetings from Exeter  to another SEO & Internet Marketing instalment from Skyline Marketing.

Facebook says they are “pleased” with their level of growth despite reports from “Inside Facebook” who reported that Facebook lost six million users last month in the US and 100,000 in the UK.

Facebook does not generally comment about statistics, especially from third-party analytics, however they said:

“From time to time, we see stories about Facebook losing users in some regions. Some of these reports use data extracted from our advertising tool, which provides broad estimates on the reach of Facebook ads and isn’t designed to be a source for tracking the overall growth of Facebook…”

“We are very pleased with our growth and with the way people are engaged with Facebook. More than 50% of our active users log on to Facebook in any given day…”

Inside Facebook also claimed that 1.5 million users from Canada left the social media site during the month of May.

However, beyond the negative statistics, Facebook still shows growth in numbers, just 13million away from that target of 700 million users Worldwide.

Part of the reason why users are closing their accounts is down to the unofficial “Facebook fatigue” where users either move onto other social networks with the ever popular Twitter going from strength to strength, or they just take a break and do not log on from time to time.  More users are also tightening their privacy settings to only allow their ‘friends’ access to their photos and comments, which makes life more difficult for Facebook in their quest to make more profits from different advertising streams.

In other news, Apple and Nokia have reached a settlement over patent litigation after a drawn out two-year dispute between the two companies.

In 2009, Nokia sued Apple over patent infringements and Apple had countersued also.  Nokia says they have now agreed a one-off payment from Apple and ongoing royalties for the use of its technologies.  This deal covers both sides of the dispute.

Nokia now sees this as vindication, however it now has the tougher task of moving forward and attempting to make up on last ground over the last few years from Apples iPhone.  This one product sent the most popular mobile phone company crashing down and now must battle to attempt to reclaim even a small percentage of the market share it once had.

£4bn spent on Internet Marketing & Amazon in the Clouds

A new study by the Internet Advertising Bureau (IAB) and PwC, has shown that recently in the UK, Internet Marketing & Online Advertising smashed the £4billion mark and grew 12.8% in 2010. This equates to growing three times faster than in 2009.

It is widely believed that many companies having their budgets squeezed or cut in 2009 felt the relief of a more positive future in 2010 and Internet Marketing was the big winner.

The IAB report also shows that Social Media Advertising – such as Facebook Pay per Clicks saw a 200% increase during this time.  This will please those at Facebook, who have developed a new system that allows advertisers to target Pay per Click adverts based on keywords within their status updates.  I should add that only 1% of Facebook users are having this trialled (6 million) – however the benefit of Online Marketing can be seen here, as advertisers can choose specifically which markets they target specifically and therefore use their budgets wisely.

General advertising in print media and television also grew in 2010, however the Internet saw the biggest benefits and is once again another step in the right direction in showing companies how Internet Marketing can drive a business forward.

In other news, Amazon has launched a new service called “Cloud Player”.  This is based on the current Cloud Technology and Amazon have raced ahead of Apple and Google in launching their own player that allows users to store their music files in the “Cloud” and stream or download them again via a range of different devices.  Users get 5GB – which is roughly 1,200 tracks, although you can also purchase further cloud space.

Amazon has unveiled this service in the US, where copyright infringement is slightly different to that in the UK, as you can generally transfer music (copy) from one device to another and claim protection under “fair usage”.  In the UK however Amazon may have a thunderstorm awaiting them when they make their way over the Atlantic.  Any sort of copying totally violates copyright infringement in the UK – and while the industry turns a blind eye most of the time, Amazon would need to reach agreements with record companies if this was to be a successful venture.

So what are your views on todays news?  Here in the Skyline office, we are naturally pleased to see the boost to Internet Advertising & Marketing from the IAB report – this combined with David Cameron’s push on New Businesses makes 2011 look like an exciting year ahead for us all.  It is also interesting to see Amazon take the lead ahead of Google and Apple with their new service.  Clearly the way we play and store music is evolving, and this looks like another nail in the coffin for hardware such as CDs.

So wishing you all a good day from Skyline Marketing, Internet Marketing Company in Exeter, Devon.  Rob has been playing every air-instrument under the sun in the office today, and my ears are now officially bleeding…

Skyline Marketing specialise in offering their clients a dedicated and strategic solution for Search Engine Optimisation (SEO) and Internet Marketing
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