Link Building

Google’s Advice to Panda’s Victims
May 8, 2011

Google’s Advice to Panda’s Victims

A good Sunday to you all from Skyline Marketing.  We are on the brink of a new week here in the glorious Exeter, Devon, and embarking on a new SEO and Internet Marketing project for one of our clients.  As we did not quite make the Sundays Times’ Rich List we are still very much here!

In the Search Engine SEO & Internet Marketing World, Amit Singhal of Google has released on an official blog offering advice on building a high quality website.  Google will of course never give away their Search Engine algorithm secrets or blueprint, but here they have asked a number of questions that all those interested in making a site work for SEO & Internet Marketing purposes need to ask themselves.

The golden rule we use at Skyline Marketing is that you should never be chasing Search Engine Algorithm changes and tweaks and always be thinking and adapting ahead of what Google, Bing and Yahoo! are thinking.

The general advice Google has offered before and continues to advise is focus on the user experience and make that viewable to the Search Engine crawlers and you will not go far wrong.  Of course a SEO and Internet Marketing campaign requires much more such as link building, however Google believes start with the user experience and the rest will follow.

At Skyline Marketing while we very much agree with their sentiments, it is clear that carrying out “white-hat” SEO techniques will make your journey up the Search Engines much smoother and more importantly much quicker!  We understand that Google obviously cannot recommend this though.

What are your thoughts on Googles advice?  Have something to say?  Feel free to comment or tweet us @skylinemarketuk

The DoFollow or NoFollow Debate

Here at Skyline Marketing, when setting up our blog, we had the choice of the standard NoFollow attribute being placed on links that are posted, or allow DoFollow, that potentially can help sites in the Search Engine Rankings.  Google has always wanted to rank websites based on how relevant and useful they are in relation to the keywords that are typed in – logical really?  However, an element of this, is down to backlinks – Backlinks are incoming links to a website or web page.  Google changed the playing field by putting huge emphasis on the number of backlinks a page or website received, so as a result spammers have used blogs, forums and wikis as a way of planting links to help Search Engine Optimisation (SEO) results.  The introduction of the NoFollow attribute took away any benefit of backlinks accrued through these methods, as a way of combating spam.

So where do we stand with our blog?  Initially, we have decided to allow DoFollow to be applied to comments and guest posts, because we want to reward those who actively participate in the blog discussions we have.

If you want to place a link and your only comment is “wow this is the best blog i’ve ever read in my life” , then please don’t waste your time, as we can use that wonderful invention on your link called “the delete button”.  By all means, tell us we are fantastic – nothing wrong with that, but if you think we are that awesome, then surely you have something you want to add to the debate.  If the thought enters your head as you hit submit “wonder if i’ll get away with that link/comment”, then chances are you won’t.

We want to reward those who contribute and support our blog, so the playing field is open for DoFollow links – for now.

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