Pay-per-Click

News
May 2, 2011

News

SEO, Exeter Devon

Timing Your SEO Strategy

SEO is not an overnight process to need to plan your strategy and give yourself plenty of time to achieve your target.  If you want to get top for your chosen Key phrase in a hurry then PPC (Pay Per Click) is short-term answer.  I says short term, because PPC is an auction, whoever is prepared to pay the most per click gets the top paid slot it’s that simple but if you’re achieving the clicks but not the sales, the costs can soon mount up.  We had a company come to us from London that were spending £60k a year on PPC, when you consider that statistic show that only 35% of internet users will click on a paid ad, just think of the traffic they were missing out on?

Organic search ranking or SEO (search engine optimisation) offers the best ROI (return on investment) for those that have the patience and foresight to wait.  The  length of time it takes to reach page 1? now that does depend how competitive your chosen phrase is? A search such as “Red Tractor doors in Truro” isn’t going to take that long but “Christmas Gifts” a national or globe search will take a lot of time and work, but it’s achievable with the right strategy.

Regardless what product you are selling or service you are offering, to be the best and the market leader you did your need your website at the top of Google.

 

 

HSBC to move out of London & Enterprise to Save Economy?

SEO Exeter Devon MoneyGood Afternoon from glorious sunny Exeter.  Just returned from walking the dogs, through Devon’s beautiful countryside.  Manchester United have opened the door again for London’s Arsenal to catch them again – i’m sure a certain Liverpool fan from one of our Bristol clients is very happy with that result!

Worrying news for jobs and the economy with “un-named” sources, inside HSBC saying that a move of the world-wide Banks HQ from London to Hong Kong being on the cards.  A rare joint statement from HSBC Chairman Douglas Flint and Chief Executive Stuart Gulliver dismissed the rumours, however coming so quickly after sharp criticism from Bank of England Governor, Mervyn King, and the new Bank levy hoping to raise £2.5billion, the high cost of justifying the HSBC HQ in London will naturally come under the microscope.

HSBC (who of course did not require any sort of “bail-out”), may just be firing an indirect warning shot, before the final arrangements for the Bank levy are announced and other banking reforms.

David Cameron has been saying that “Enterprise is the only hope for growth“.  It has been a very tough time for a lot of businesses, and hopes are that the next budget with be very ‘Enterprise-friendly’.  We talk to plenty of companies who are looking for innovative ways of growing their business, but are concerned about costs.

As a result, a lot of our customers are changing the way they spend their marketing budget, by moving away from traditional methods of marketing such as Yellow Pages, and looking to get value for money from Internet Marketing and Search Engine Optimisation (SEO).  Moving higher in the Search Engine rankings on a monthly basis can reduce Pay-per-click costs vastly, while bringing in more traffic to your website when your Search Engine Results rise.

It can take a bit of time, but companies with a forward thinking approach to beating the recession and having a bright future are already taking action (which will delight Mr. Cameron!)  The fear of course, is that companies will wait too long, and be playing catch-up while their competitors will be working with SEO companies, optimising their sites and developing link building methods – don’t be one of those who regret not taking that vital step forward to success.  Visit Skyline Marketing for a look at your future.

Changes to Google Adwords

Google, the number 1 Search Engine, this week has made a couple of changes to its Pay-Per-Click service (PPC) Adwords.

In a move that Google say will increase click-through rates (CTRs) for their paid advertisers, adverts that appear at the top of the Search Engine Results, will now get longer headlines.

“For some ads where each line appears to be a distinct sentence and ends in the proper punctuation, description line 1 will be moved to the headline and separated by a hyphen. As a result, some top placement ads will have longer headlines” (See Inside Adwords for full announcement).

The general advice from Google to benefit from these changes in the Search Engine Rankings is to make sure each line of your Adwords Ad is a distinctive sentence and that proper punctuation is used to end it.

Other recent changes include URL display names being converted to lowercasing and “Sponsored Links” now being renamed as “Ads”.

At the end of this week, it would appear the latest change to be implemented is a change in background colour for Adwords listed in the Google Search Engine Results. The pale yellow background is back, after being replaced by a purple background last July. There is no official announcement from Google to say whether this is a permanent change, or just another test to see how click-through rates are effected. Remember, only 35% of Search Engine users will ever click on a paid advert!

There is a lot of discussion out there in the World of Search Engine Optimisation (SEO), as to whether or not this is an attempt from Google to blur the lines between the paid results and the natural Search Engine results that are displayed, and who is going to benefit? Is this just for Google to earn more revenue through PPC, or are there genuine benefits that will create a “better user experience”?

Skyline Marketing specialise in offering their clients a dedicated and strategic solution for Search Engine Optimisation (SEO) and Internet Marketing
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