SEO Company Devon

Google could be sued & relaunched website… again
July 1, 2011

Google could be sued & relaunched website… again

Another busy weekend is fast approaching us here at Skyline Marketing.  We have had another positive week working with some new clients and also some new potential leads for our SEO packages contacting the office too, so the office is buzzing!

Google seems to have had a busy week refreshing its website yet again, however appears to be ending on a sour note after a US Court has opened the door to them being sued for “scooping” data from open wi-fi sources when it was creating data for its ever more controversial “Street View” offering.

A San Francisco judge has ruled that it was unlawful for Google, the Search Engine Giant to take this data and it had violated wire-tapping laws.  Google had argued that “anyone” could have also picked up this data as the networks were open to everyone to tap the information.  Google has also stopped its Street View cars from picking up any data from Wi-fi networks since the problem was initially bought to light.

Google has also relaunched its Worldwide websites changing the colour scheme, moving the destination URL to come directly under the title links, and seems to have made the whole experience a lot more “basic” in our opinion.  Google AdWord listings also look more prominent at the top with a darker box around the top pay-per-click adverts.  However, if it was not for the box, you would not know these were pay-per-click as the “Ads” tag at the top right of the box appears to be moved well out of the way of the listings – a clever ploy just to increase AdWord revenue I think, given that only 35% of users will click a pay-per-click advert.

It is certainly never dull in the house of Google…  Whether you are battling the world of SEO and Internet Marketing or just enjoying the Wimbledon finals, have a great weekend from everyone at Skyline Marketing!

Nokia & Apple settle & Facebook losing users?
June 15, 2011

Nokia & Apple settle & Facebook losing users?

Greetings from Exeter  to another SEO & Internet Marketing instalment from Skyline Marketing.

Facebook says they are “pleased” with their level of growth despite reports from “Inside Facebook” who reported that Facebook lost six million users last month in the US and 100,000 in the UK.

Facebook does not generally comment about statistics, especially from third-party analytics, however they said:

“From time to time, we see stories about Facebook losing users in some regions. Some of these reports use data extracted from our advertising tool, which provides broad estimates on the reach of Facebook ads and isn’t designed to be a source for tracking the overall growth of Facebook…”

“We are very pleased with our growth and with the way people are engaged with Facebook. More than 50% of our active users log on to Facebook in any given day…”

Inside Facebook also claimed that 1.5 million users from Canada left the social media site during the month of May.

However, beyond the negative statistics, Facebook still shows growth in numbers, just 13million away from that target of 700 million users Worldwide.

Part of the reason why users are closing their accounts is down to the unofficial “Facebook fatigue” where users either move onto other social networks with the ever popular Twitter going from strength to strength, or they just take a break and do not log on from time to time.  More users are also tightening their privacy settings to only allow their ‘friends’ access to their photos and comments, which makes life more difficult for Facebook in their quest to make more profits from different advertising streams.

In other news, Apple and Nokia have reached a settlement over patent litigation after a drawn out two-year dispute between the two companies.

In 2009, Nokia sued Apple over patent infringements and Apple had countersued also.  Nokia says they have now agreed a one-off payment from Apple and ongoing royalties for the use of its technologies.  This deal covers both sides of the dispute.

Nokia now sees this as vindication, however it now has the tougher task of moving forward and attempting to make up on last ground over the last few years from Apples iPhone.  This one product sent the most popular mobile phone company crashing down and now must battle to attempt to reclaim even a small percentage of the market share it once had.

SEO Companies

Good Evening from Skyline Marketing, the SEO Company in Exeter Devon.

This will only be a micro-blog as it’s Saturday night.

I really wish web site design company that claim to know about SEO would stop offering the service because they are really not very good at it.  It is like buying a television from Sainsbury’s or Tesco – yes it is going to be cheaper but is it any good?  Would anyone in the store know the difference between 1080i and 1080p ?  Probably not.   The same applies with SEO – do most website design companies know enough about SEO to be offering it as a service? I doubt it sadly.  It is just a case of “keeping up with the Jones”… XYZ designs offer SEO so we’ve got to !  Well don’t, just stick to designing, please.




Skyline Marketing, the SEO Company in Exeter, Devon

SEO, Online Marketing and the new MacBook Pro

Good Afternoon from a Grey Devon,

As it Friday afternoon and I’m writing this blog on an old Dell laptop, credit to the dell it still works but I miss my MacBook Pro (it should be back with me tomorrow)

While we’re on the subject of MacBooks, the New MacBook Pro looks impressive, I’m loving the new Thunderbolt technology, it will connect the next generation of high-performance peripherals to the next generation of computers and is more than 12 times faster than FireWire 800 and up to 20 times faster than USB 2.0. Impressive.  I can’t wait!

The Final word this week on SEO and Internet Marking,

“Having a great website and not marketing it, is like waving in the dark, you know you’re doing it but nobody else can see you”

Have a great weekend whatever you are doing, Good luck to Exeter City and the Chiefs.


Skyline Marketing, an SEO Company in Devon.

The First look at Googles’ New Toolbar ?

Good Evening again from The SEO company in Exeter, Devon.

Is this a sneak preview of Googles’ new toolbar ? it appears that your Gmail account details will be displayed on the toolbar, not ground-breaking news by any stretch of the imagination but still its a early preview. (Allegedly)

We like to see the following incorporated,
SEO Tool
RSS Feed Button directly linked to website you are visting like safari
Twitter notification
Facebook notification

Any other suggestion greatly received :D


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