Growth on the horizon for Exeter SEO firm (us!)

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SEO News: Search Engine Market Shares

It has been announced that Bing has grown its market share further for the third month running, with both Google and Yahoo experiencing a drop.

The search engine owned by Microsoft increased its share to 15.9 percent, which is not up 1.2 percent over the past twelve months.

Google saw a slight drop from 66.8 percent to 66.4 percent, however is still nearly up 4 percent from August 2011.

Yahoo continued its slide with a drop down to 12.8 percent, nearly a 4 percent drop in search engine market share since August 2011.

In total, 68.8 percent of organic searches were performed through Google and 25.3 percent were powered by Bing.

SEO News: Happy 1st Birthday Google+

Google+ has reached its first birthday, with around 250 million users.

Google was very quick to point out that their social network has exceeded all expectations, given the criticism that has been levelled at the network since day one.

Of the 250 million users that have registered, 150 million are active with the average Google Plus user spending 12 minutes on the service.  Google has also revealed that the vast majority of users access the social network via a mobile device.

How does this compare with Facebook?  Facebook launched in 2004 and has over 900 million users now.

Google+ has shown good growth in its first year, and will be pushing their social results where possible into their Search Engine Results.

From what we can see though, it is a carbon copy of Facebook in most ways, which begs the question, are Google going to use their search engine dominance to force people away from Facebook to Google+, or will users stick to Facebook and Twitter, the biggest two social networks out there, that complement each other in a unique way?  Let us know your thoughts!

The Environment Agency visits Skyline Marketing

I visited Rob and Adam at Skyline Marketing today to find out about SEO and social media and whether we are maximising the potential of our site. It was great finding out about all the work that happens ‘behind the scenes’ to make sure that the most is made of the content that is displayed on our pages. The meta data behind the web page is just as important as the content. There is a lot of work that goes into making sure pages are readily available to customers and most importantly in a language that they will understand.

I work for the Environment Agency as a Digital Content Officer. Alongside three other team members we manage a community of 130 website publishers and oversee the content on our website and intranet of which in total there are more than 60,000 web pages.

There is a lot of information I can take back to the business with regard to how we prepare our web pages from the way we write page titles to the reports we could have access to, to improve the visibility of our content against the rest of the UK.

Thanks guys!


Penguin Disaster? Why you should hire Skyline Marketing for SEO

There has been much hype in the SEO and Google Worlds for those that have been struck down by a Penguin (update).

Many people have been complaining on forums and blogs that the evil powers of Google have dumped their ranking, and we have fielded new enquiries from companies who have seen a drop in traffic since the Penguin update was first released.

What does Google want from SEO?

Google has always said it wants relevant, creative and quality websites for visitors to reach through its search engine results.  The Penguin update has basically validated what Google has always preached.  Many have seen pages that have been created just to benefit search engines and their rankings without offering any genuine content or value has been downgraded.

This should not be as big a shock as we are seeing, as Google has repeated warnings that it does not like tactics that are used to trick their search engine and has repeatedly told us through many interviews with Matt Cutts, that this is not the long-term answer.

What is the answer now for SEO?

Make sure you have high quality content!  Keywords will naturally be included, but it is important not to go over the top.  The benefit of making quality content will mean more people will link to it – not exactly rocket science, but vital for the future of link building.

If you have been adversely effected by a Penguin update, then get in touch with us here at Skyline Marketing now on 01392 243210.

SEO Exeter Devon News: Facebook shares launched

This week Facebook has launched on the Nasdaq Stock Exchange and within minutes shares had risen to $42 (more than 10%), before they fell back to $38.23 throughout the day.

The launch price of $38 values the social media networking site at $104bn (£66bn).

There was an initial delay due to a technical glitch at the Nasdaq HQ, however once trading got underway, more than 566 million shares were traded, a record for US market debuts.

Most analysts expected a launching day bounce which was seen initially, however the volatile state that all stock markets are currently seeing led the shares to suffer later on.

Many tip the social media giant to become larger than Google, the dominant search engine, however the facts clearly speak for themselves, and at present Google’s cashflow is higher than Facebook’s revenue, and Google grew at a faster rate than Facebook did at this stage of its company life, so it is not expected that Facebook will suddenly overtake Google in financial dominance – yet…

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