SEO

Bing UK search engine launches new look

Bing is rolling out a number of design updates to their search engine, which are designed to make things easier for users to use and understand.

The service itself will be improved due to faster page loading times and what Bing thinks will be more relevant search engine results.

Bing is looking for a more consistent approach across all devices, so is bringing in a cleaner feel to the search engine results.

Peter Maxmin, head of Bing UK said:

“We want to make your search experience quicker and easier so you can get on with the important stuff…”

In the UK and Europe, Bing is looking for a much larger marketshare, as Google holds a massive dominance in the Search Engine market, compared to the more competitive US market.

Check out the new Bing homepage and let us know what you think of the new layout and search engine results.  Will you be making the switch from Google?

SEO News: Google finally releases analytics app

It has been a long time coming, (not as long as a Brit in the final of Wimbledon granted), but Google Analytics have finally announced an official app.

The Google Analytics app uses a “swipe” interface to switch between screens, which allows many reports for all of your Google Analytics profiles.  All of your Analytics dashboard info, goal alerts and real-time analysis will all be available to you on the move!

Peng Li of Google said:

“Our users have been asking us for a Google Analytics app for some time now, and we’re so excited to make it available today…”

…This project has been a real labor of love, and we’re thrilled that users can start downloading the app today…”

The app can be downloaded from the Google Play store for Android users.  Have you tried the new app?  Let us know what you think in the comments below!

SEO AND SOCIAL MEDIA STATS

 

SEO AND SOCIAL MEDIA STATS

Hello From Skyline Marketing, a SEO company in Exeter and Bristol.

I found this infographic earlier, via visual loop, and its quite staggering that 23% of British Companies DO NOT  have a website, let-alone not actively participate in any SEO. A recent report on the BBC’s website stated that, the UK is the ‘most internet-based major economy’. So if you have a UK based company why would you choose NOT to have a website and have an active SEO programme? A good website and SEO programme isn’t a ‘cost’ its an ‘investment’.

Enjoy the Stats..

SEO Bristol and Exeter website stats

Good.bye to dot.com – SEO implications?
June 22, 2011

Good.bye to dot.com – SEO implications?

Thanks for visiting Skyline Marketing, SEO Company in Exeter, Devon.  The true British summer is upon us of rain and people looking at the sky scratching their heads and wondering when the sun will appear…

In other news, Icann the Global Internet body has given the go-ahead for one of the biggest changes in the history of the Internet. The popular suffixes of .com/.org/.co.uk will no longer be on a list of  about 250 domain suffixes but they are to be opened up to an unlimited landscape of dot.anything!

The cost of $185,000 to have your own .seo .internetmarketing .skylinemarketing may be a little restrictive to some smaller companies, however we can no doubt expect to see .google .microsoft .apple appearing in our Search Engine Results and advertising in the not too distant future.

Are companies going to really make that effort to push you away from the globally renowned .com for the sake of a better domain name?

The evidence is already there.  Here is something to ponder – (and it really goes to prove how Social Media is the latest SEO & Internet Marketing tool on the Internet) – how many billboards do you see now that has a companies website address?  Look closely… the vast majority of companies are now making sure they have their own Facebook URL in their advertising more-so then their own web address.  (For the record, you can visit ours at facebook.com/skylineuk )

Now Social Media is a huge thing in our SEO circles, however one technique that over the years has bought excellent results in the Search Engine Results, is having a keyword domain – for example www.seo.com.  In recent times, Google has said it would give less weight to keyword domains, however it seems for now that companies creating their own suffix will be able to create their own keyword domain also.  We think overall that having a keyword domain will prove less useful – surely this decision has nothing to do with Google?

Speaking of Google though – the global Search Engine has changed its homepage and one of the features that has finally been dropped is the “I’m Feeling Lucky” button, which would automatically load the top ranking search result.  This is probably due to Google having an auto-search that starts showing  your Search Engine Results as you type your keyword search query, although some believe it has been removed due to Google having less faith in its top results… We will let you decide!

Rural Broadband, Legal Challenge to Digital Economy Act & Paypal sues Google
May 30, 2011

Rural Broadband, Legal Challenge to Digital Economy Act & Paypal sues Google

Welcome to Skyline Marketing’s review of the weekly technology News covering Internet Services, SEO & Internet Marketing.

It has been announced that nearly £50million of investment for Devon & Somerset (£30m), Norfolk (£15m) and Wiltshire (£4m) is to be provided to help these rural areas provide high-speed broadband internet services.  Existing pilot schemes currently exist in the North & Scotland.  The investment is part of a £530 million allocated from the Comprehensive Spending Review.  Further announcements for other rural areas for faster Internet Services are likely to be made during the current parliament.

Tenders for the contractors to carry out the upgrading of the internet infrastructure will now take place, and it is expected for the upgrades to take some sort of shape within 12 months.  Internet Service Providers (ISPs) including o2 who were recently named fastest for download speeds, will hopefully at this point be able to install their equipment and offer cheaper deals to those in rural areas.

In other news, BT & Talk Talk are to appeal against a ruling in the controversial Digital Economy Act.  The telecom and Internet Service Providers believe the anti-piracy legislation within the act are contrary to European Laws on privacy and commerce.  The legal challenge has arisen as the act requires Internet Service Providers to hand over the identities of people who are believed to be committing piracy breaches to music labels and the such.

However, the High Court believes this is not breaching privacy or commerce laws and as a result the law that was hurried through shortly before the 2010 General Election remains in tact.  BT and TalkTalk are now taking leave to appeal this decision to the Court of Appeal.

Finally today, Microsoft Mach II (Google), has once again upset another worldwide corporate success – PayPal – this time over claims that Google has stolen Paypals “mobile wallet” technology that Google launched last week.  The technology allows users to pay for products in shops with their smartphones, and surprisingly enough as is generally the case, it has already been a success in Japan.

Osama Bedier, who was previously a former PayPal executive, was hired in January this year by Google and became their Vice-President of Payments.  In the Court papers Paypal said:

“Google put Bedier in charge of its mobile payment business, virtually ensuring that Bedier would misappropriate PayPal’s trade secrets concerning planning and competitive assessments in mobile payment.”

Google declined to comment until it had received the complaint in writing and had had time to review it thoroughly.

Thanks for taking the time to read, we will be back with more SEO, Internet Marketing & Technology news soon!  Have a great bank holiday from all at Skyline Marketing, Exeter, Devon.

Yahoo! shares fall on Alibaba fallout continues
May 14, 2011

Yahoo! shares fall on Alibaba fallout continues

A very warm welcome to Skyline Marketing, Internet Marketing and SEO Company in Exeter, Devon.  Shares in Search Engine provider Yahoo! have fallen for a third day in a row after the argument between the Search Engine and its Chinese partner Alibaba deepened.

This all stems from Alibaba transferring it’s major internet asset – Alipay to chief executive and Founder of Alibaba, Jack Ma.    The Search Engines share price finished 3.6% down.

The shares fell due to the news that Alipay is now out of the grasp of Yahoo!  A bitter standoff appears to be growing now between the two parties, as Yahoo! says that the transfer went ahead in August 2010, but were only told in March 2011.  Contrary, Alibaba says this transaction in question was discussed in a board meeting back in 2009.

During Friday, Alibaba made a statement saying that Yahoo! would have been fully aware of this deal, as they have a seat on the board.

Up until now, Yahoo! had had control over Alipay as it has a 43% private stake in Alibaba (having invested £600m in 2005), however there are now growing fears that Jack Ma may cause further trouble for the Search Engine by spinning off Taobao – China’s largest online shopping site, which again would put a valuable asset out of Yahoo!’s reach.

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