SEO AND SOCIAL MEDIA STATS
SEO AND SOCIAL MEDIA STATS
Hello From Skyline Marketing, a SEO company in Exeter and Bristol.
I found this infographic earlier, via visual loop, and its quite staggering that 23% of British Companies DO NOT have a website, let-alone not actively participate in any SEO. A recent report on the BBC’s website stated that, the UK is the ‘most internet-based major economy’. So if you have a UK based company why would you choose NOT to have a website and have an active SEO programme? A good website and SEO programme isn’t a ‘cost’ its an ‘investment’.
Enjoy the Stats..
Good.bye to dot.com – SEO implications?
Thanks for visiting Skyline Marketing, SEO Company in Exeter, Devon. The true British summer is upon us of rain and people looking at the sky scratching their heads and wondering when the sun will appear…
In other news, Icann the Global Internet body has given the go-ahead for one of the biggest changes in the history of the Internet. The popular suffixes of .com/.org/.co.uk will no longer be on a list of about 250 domain suffixes but they are to be opened up to an unlimited landscape of dot.anything!
The cost of $185,000 to have your own .seo .internetmarketing .skylinemarketing may be a little restrictive to some smaller companies, however we can no doubt expect to see .google .microsoft .apple appearing in our Search Engine Results and advertising in the not too distant future.
Are companies going to really make that effort to push you away from the globally renowned .com for the sake of a better domain name?
The evidence is already there. Here is something to ponder – (and it really goes to prove how Social Media is the latest SEO & Internet Marketing tool on the Internet) – how many billboards do you see now that has a companies website address? Look closely… the vast majority of companies are now making sure they have their own Facebook URL in their advertising more-so then their own web address. (For the record, you can visit ours at facebook.com/skylineuk )
Now Social Media is a huge thing in our SEO circles, however one technique that over the years has bought excellent results in the Search Engine Results, is having a keyword domain – for example www.seo.com. In recent times, Google has said it would give less weight to keyword domains, however it seems for now that companies creating their own suffix will be able to create their own keyword domain also. We think overall that having a keyword domain will prove less useful – surely this decision has nothing to do with Google?
Speaking of Google though – the global Search Engine has changed its homepage and one of the features that has finally been dropped is the “I’m Feeling Lucky” button, which would automatically load the top ranking search result. This is probably due to Google having an auto-search that starts showing your Search Engine Results as you type your keyword search query, although some believe it has been removed due to Google having less faith in its top results… We will let you decide!
£4bn spent on Internet Marketing & Amazon in the Clouds
A new study by the Internet Advertising Bureau (IAB) and PwC, has shown that recently in the UK, Internet Marketing & Online Advertising smashed the £4billion mark and grew 12.8% in 2010. This equates to growing three times faster than in 2009.
It is widely believed that many companies having their budgets squeezed or cut in 2009 felt the relief of a more positive future in 2010 and Internet Marketing was the big winner.
The IAB report also shows that Social Media Advertising – such as Facebook Pay per Clicks saw a 200% increase during this time. This will please those at Facebook, who have developed a new system that allows advertisers to target Pay per Click adverts based on keywords within their status updates. I should add that only 1% of Facebook users are having this trialled (6 million) – however the benefit of Online Marketing can be seen here, as advertisers can choose specifically which markets they target specifically and therefore use their budgets wisely.
General advertising in print media and television also grew in 2010, however the Internet saw the biggest benefits and is once again another step in the right direction in showing companies how Internet Marketing can drive a business forward.
In other news, Amazon has launched a new service called “Cloud Player”. This is based on the current Cloud Technology and Amazon have raced ahead of Apple and Google in launching their own player that allows users to store their music files in the “Cloud” and stream or download them again via a range of different devices. Users get 5GB – which is roughly 1,200 tracks, although you can also purchase further cloud space.
Amazon has unveiled this service in the US, where copyright infringement is slightly different to that in the UK, as you can generally transfer music (copy) from one device to another and claim protection under “fair usage”. In the UK however Amazon may have a thunderstorm awaiting them when they make their way over the Atlantic. Any sort of copying totally violates copyright infringement in the UK – and while the industry turns a blind eye most of the time, Amazon would need to reach agreements with record companies if this was to be a successful venture.
So what are your views on todays news? Here in the Skyline office, we are naturally pleased to see the boost to Internet Advertising & Marketing from the IAB report – this combined with David Cameron’s push on New Businesses makes 2011 look like an exciting year ahead for us all. It is also interesting to see Amazon take the lead ahead of Google and Apple with their new service. Clearly the way we play and store music is evolving, and this looks like another nail in the coffin for hardware such as CDs.
So wishing you all a good day from Skyline Marketing, Internet Marketing Company in Exeter, Devon. Rob has been playing every air-instrument under the sun in the office today, and my ears are now officially bleeding…
A Billion Happy Returns for Twitter on it’s 5th Birthday!
Good Evening fans from Skyline Marketing in Exeter, Devon. We’ve had another busy day in the office. Cheltenham has been on in the background, Rob’s tips are truly shocking – (just incase he ever offers you a racing tip!) It’s definitely got us in the mood for a few meets this year, hopefully at Exeter or Newton Abbot Racecourses, or maybe even a bit further up the M5 past Taunton and Bristol to Ascot!
This week Twitter has a Billion reasons to be celebrating it’s 5th birthday. To mark the landmark, Twitter has released some very interesting statistics to show us the effect it has had on the World.
On average, a billion tweets are sent every single week now. 140 Million tweets are sent a day – the figure a massive 100 Million up from the same time last year!
Nearly 500,000 new accounts are created every single day, with Twitter now boasting over 200 million accounts worldwide. That is an 182% increase over the last year.
The most random statistic comes from the 25th June 2009, the date of the death of Michael Jackson. 456 tweets were sent every second! Having said that, this record was broken in Japan four seconds into 2011, when 6,939 tweets were posted in one second!
Twitter now employs 400 staff, whereas back in 2008 it only employed eight.
Is anyone seriously still underestimating the power of Social Media and Twitter?
A business that has no use for Twitter and a well designed Social Media Internet Marketing campaign, is a business clearly with nothing to say to its customers – if this is not the case, pick up the phone and make the call that will change your future – Skyline Marketing 01392 243210.
Starbucks Passes 20 Million Facebook Fan Mark
Hello again from Skyline Marketing, Exeter & Devons’ Premier Internet Marketing Solution.
Starbucks has just passed 20 Million Fans on its Facebook page. The total currently stands at 20,015,609.
It’s safe to say that Starbucks is probably the Worlds favourite coffee shop, based in Seattle, and now is the fourth-most liked brand on Facebook. As we reported previously, Facebook comes first, then Youtube and CocaCola.
One of the secrets to their success is that on the Starbucks’ fan page, there is an application that lets fans manage the value cards used for prepaying purchases in stores, and also sells them as gifts. These cards alone nearly have 50,000 likes themselves!
There are also separate pages for Tazo Tea & Frappucino brands.
The main reason for Starbucks success is regularly updating the page by adding appealing relevant content. Ever heard that before? It’s one of the major tips for Search Engine Optimisation (SEO) and Internet Marketing Success !!
So now you can see the effort and time that Starbucks put into maintaining their relationships with their website visitors is reaping rewards, surely you can see how vital forms of Social Media are to a successful Internet Marketing campaign!
Talk to us now to see how Skyline Marketing can provide your Internet Marketing Campaign with the Social Media boost it needs for success!
Googles New Social Network/Facebook Copy & Internet Explorer 9 is Launched!
Good Evening from Skyline Marketing, Exeter, Devon. Once again, many bloggers out there have been racing ahead releasing rumours, gossip and scandal that Google was going to announce a new Social Network to rival the worldwide dominance of facebook.
However, Skyline Marketing can reveal that Google has confirmed this is all nonsense, and that no such project exists. Of course this maybe just Google wanting to silence any speculation at this stage, and perhaps something major is on the horizon, however here at Skyline, we prefer to deal with just facts, and at this time – nothing is going on. If we believe this to be a smokescreen and evidence of a new Google Social Network exists, you can be sure we will be one of the first to let you know!
In other news today, it looks like Twitter Third-Party Applications could be under threat. Some of the many software developers who use Twitters source code to produce other non-official Twitter software may see their days numbered, as Twitter appears to be looking at bringing more control over the service – for revenue and commercial purposes perhaps? Twitter’s main concern is that as the number of users and tweets expands to record levels, that the more third party platforms for Twitter, the more confused users may get. I think when it comes to technology users, many can make their own mind up – if they want to use the “official” platform, then it’s readily there – if some want great freedom and a more “techy” experience when using Twitter, then this should be available as is now.
Finally today, at long last Microsoft Internet Explorer 9 is now officially launched! As things stand, Internet Explorer still retains 56% of the Global Internet Browser market, whereas Firefox has 22%, Chrome 11% and Safari 6%. Look out over the coming days for our full review of the NEW Microsoft Internet Explorer 9 Browser. Although, those of you still using the more stable Windows XP will be disappointed, as IE9 will only be available at this stage to users of Windows 7 & Vista.
